Vita sales on ‘the low end’ of Sony expectations

PS VitaSony’s PlayStation Vita hasn’t taken off the way the company hoped, but sales are not below the companies expectations — though they are on “the low end”, according to Chief Executive Kazuo Hirai.

Speaking at CES 2013, Hirai said this of the Vita’s sales: “I would say it’s on the low end of what we expected.” He did stopped short of calling the system a success or failure though, noting that it takes five-to-10 years before he can call a  product successful.

“Long term is what is important,” he said, which is no surprising considering he said similar things when people questioned the PS3 early in its cycle. Now he sees that console a success.

In the grand scheme of things, it’s still early for the Vita. It could definitely use more support from Sony, but there are some solid games available which make the system worth it.

[The Wall Street Journal]


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