Glu partners with Taylor Swift on new mobile game

Taylor Swift

Glu Mobile is taking Hollywood by storm, adding another A-lister to their growing catalog of celebrity-influenced free-to-play mobile games.

With Kim Kardashian, Katy Perry, and Britney Spears already signed to partnership contracts, Glu Mobile turned to another global phenomenon — GRAMMY award-winning artist Taylor Swift.

Swift will; work exclusively with Glu as part of a multi-year partnership to develop and create a new, “one-of-a-kind digital gaming experience.” This is Swift’s first foray into the mobile gaming space following her 2015 Emmy award win for Best Original Interactive Program.

“Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” said Niccolo de Masi, Glu Chairman and CEO. “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” continued de Masi. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”

Glu’s new Taylor Swift-inspired game is slated for global release in late 2016. More details to come.


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